Marie Segares is ready to boost your designer dreams into reality with Design It, Promote It, Sell It! It's an invaluable resource for anyone who runs a crochet or knit design business, and I'm excited to be sharing a peek inside and giving away one copy here at Ericulous.com! Be sure to give it a visit!
Disclaimer: Materials for this giveaway were provided by Marie Segares.
This post includes affiliate links.
Marie Segares is the designer behind Underground Crafter, as well as a small business consultant, author and college professor. And I'm very lucky to also call her my friend! She is a wonderful, friendly, and super smart person - who always gives good business advice.
Design It, Promote It, Sell It is Marie's latest book, and here's how she describes it: "This book includes a crash course in marketing, dozens of ways to promote your patterns online, suggestions for posting on social media, tools for using analytics to find out what is working, and checklists and resources to use in your own business. Refine your marketing strategy and learn the tools you need to get your patterns in front of the right customers."
Amazing, right? This is the info that Marie has spent years and years learning. It's broken into 5 sections, ready to help every step of the way:
1. A Crash Course in Marketing - an overview of marketing strategy, with questions to ask yourself and relevant examples for crochet and knit designers.
2. How To Promote Your Patterns Online - an introduction to 15 amazing ways designers can promote their patterns online.
3. What To Post Online - inspiration and ideas for promoting your next design.
4. Using Analytics To Make Life Easier (and More Profitable) - learn where to focus your marketing energy, time, and budget.
5. Questionnaires, Checklists, and Resources - get Marie's favorite free and low-cost resources for promoting your patterns online, and get the most out of this book.
There is so much to learn inside Design It, Promote It, Sell It! Right from the start, Marie jumps into "the 5 C's of Marketing Situation Analysis" - something I didn't know, that's for sure! It sounds complicated, but she really breaks it down in an understandable, helpful way.
Honestly, that's the best thing about this book. Most of us, as designers, have the crochet or knit part down. It's the marketing that doesn't always come naturally! Marie leads you through planning and executing and tracking it all, making the learning curve more of a gentle learning slope.
I've given as well as attended a few talks on Social Media and pattern promotion over the years, but this is the most comprehensive and targeted book on this topic I've seen - and you can read it from anywhere in the world, right from the comfort of your couch!
I can't recommend this book enough for anyone starting or struggling with a crochet or knit design business. You can buy Design It, Promote It, Sell It on Gumroad, and Amazon US! And you can win a PDF copy in the giveaway below!
Design It, Promote It, Sell It Giveaway Time!
The Design It, Promote It, Sell It Giveaway is open WORLDWIDE (void where prohibited, including Quebec) and ends October 29, 2018, at 12:15am Central US time. To enter, use the Rafflecopter form below. If you are on mobile and have difficulty entering, please use a desktop computer to enter. Only the email option is mandatory – all other tasks are optional, for bonus entries only.
Good luck all! You can follow Moogly on Facebook, Twitter, G+, Pinterest, Instagram, and Tumblr, and don’t forget to sign up for the free newsletter at the top of the page! Thank you to Marie Segares for sponsoring this giveaway!